Insights — AI Strategy & Business Intelligence

Practical guides for Charlotte and Lake Norman area businesses on AI strategy, software, and startup consulting.

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40 articles

The Building Was Already There. The Story Wasn't.
AI Strategy5 min

The Building Was Already There. The Story Wasn't.

The Bronzeville Renaissance Project had Harry Lennox, a historic building, and a genuinely transformative vision for the Lillian Marcy Center. The fundraising still wasn't working. Here's what Vision to Matter uncovered — and why the gap between a great project and a funded one is almost always a story problem.

Taylor KetchamMar 27, 2026
Still Human: We Wrote a Sci-Fi Novel About the Question AI Is Forcing Everyone to Ask
AI Strategy4 min

Still Human: We Wrote a Sci-Fi Novel About the Question AI Is Forcing Everyone to Ask

Still Human is our new science fiction novel — set in a near-future America where AI displacement is Tuesday, not a warning. The prologue opens at 3:47am with an employment status update. It ends fifty-three years forward in Davidson, NC, where someone is writing the answer. We are thrilled to share it with you.

Chris ShortMar 17, 2026
Building With Claude Since 2023: What Holistic Consulting Technologies Has Actually Shipped
AI Strategy6 min

Building With Claude Since 2023: What Holistic Consulting Technologies Has Actually Shipped

HCT has been using Claude since late 2023 and Claude Code since it launched publicly in 2025 — shipping custom software, automating end-to-end consulting workflows, transforming unstructured data into functional databases, and training Charlotte area small businesses to work effectively with AI. Here is what that work actually looks like.

Chris ShortMar 17, 2026
SEO Got You Here. GEO Decides if You Stay.
AI Strategy4 min

SEO Got You Here. GEO Decides if You Stay.

In November 2023, Princeton researchers coined "Generative Engine Optimization." Today it determines whether AI cites your website or ignores it entirely — and the gap between those two outcomes converts at 23x.

Chris ShortMar 15, 2026